Vol. II · Issue 04 · May 2026 The Aperio Atlas — A field journal of digital craft from Newtown, PA 72° · Partly Cloudy
Newtown, PA · Serving Bucks County businesses

Websites, apps,
and AI — built
locally, priced fairly.

Flat-rate pricing, no retainers, and a working demo in your inbox within two weeks. Here's exactly what we build and what it costs — no jargon, no lock-in.

Four practices.
One studio.

01
Web Design
Custom-built sites that load fast, look sharp, and give visitors a clear path to becoming customers. From lean marketing pages to full e-commerce platforms — built for how local businesses actually get found.
Marketing sites E-commerce CMS Local SEO
02
Custom Apps
Booking systems, client portals, internal tools, dashboards — built for how your business actually works. Not off-the-shelf software with a price tag that assumes you're a Fortune 500.
Bookings Portals Dashboards Internal tools
03
AI Consulting
Practical AI that earns its keep — workflow automation, smart document handling, customer-facing chatbots, and staff tools that save your team hours every week. We start with a free 30-minute audit.
Automation Chatbots Document AI Workflow
04
Accessibility
Manual and automated WCAG 2.2 audits, remediation guides, and ongoing compliance monitoring. Built for every visitor — and your legal peace of mind. In practice since 2008.
WCAG 2.2 VPAT Remediation Monitoring

What it costs.
No mystery.

01 — Web Design
Marketing Site
$1,200 – $3,500
  • Up to 8 custom pages
  • Mobile-first responsive build
  • CMS integration (edit your own content)
  • Local SEO setup
  • Contact forms + Google Analytics
E-commerce / CMS
$3,000 – $6,500
  • Online store with payment processing
  • Product catalog + inventory
  • Full content management system
02 — Custom Apps
Micro App
$800 – $1,500
  • One core feature, one workflow
  • Examples: intake form + dashboard, booking calendar, simple client portal
  • Working demo within 10 days
  • 30-day warranty included
Standard App
$2,000 – $5,000
  • Multi-feature workflow tool
  • User authentication + roles
  • Optional maintenance from $75/mo
03 — AI Consulting
Free Audit
$0 — always
  • 30-minute structured conversation
  • Identify 3–5 specific automation opportunities in your workflow
  • Written summary, no strings attached
AI Setup & Automation
$400 – $1,500
  • Full AI Workflow Audit report: $200
  • Chatbot or automation build: $400 – $1,500
  • Ongoing AI support: $250/mo
04 — Accessibility
Basic Scan
$300 – $500
  • Automated + manual spot-checks
  • Prioritized issue report
  • Fix recommendations included
Full WCAG 2.2 Audit
$600 – $1,200
  • Complete manual audit, VPAT report
  • Screen reader + keyboard testing
  • Monthly monitoring: $100/mo

Prices above are list rates calibrated for Newtown small businesses — not mid-market firms. A restaurant owner with 12 employees looks at a budget differently than a regional chain, and we price accordingly.

We anchor on value, not hours. You're not buying "20 hours of web design" — you're buying a site that makes you look as professional as you are. The free AI audit isn't charity: it's a structured conversation that finds real savings in your operation before any money changes hands.

Every project starts with a signed agreement and a 50% deposit. No retainers, no lock-in, no surprises on the invoice. You own everything we build.

Four steps.
No mystery.

Step 01
Listen

30-minute conversation. No deck, no pitch. We learn the business, the obstacle, the deadline.

Step 02
Scope

A single page: what we will build, what we will not, what it will cost, when you can ship.

Step 03
Build

Weekly demos in your inbox. Real software within ten days. We change course in hours, not weeks.

Step 04
Ship

Documentation, training, and a 30-day warranty. You own everything. We stay on call.

✦ Free 30-minute AI audit · No proposal, no pressure ✦

Ready to
build something?

Newtown, PA · Serving Bucks County businesses

Four projects.
Real businesses.
Real results.

Every project on this page was built for an actual client with an actual deadline — delivered on time and on budget. Two include full case studies so you can see exactly how we work.

The field
record.

Kardos Law homepage — dark editorial layout with the headline 'Legal counsel for the moments that matter most.' and a portrait of founding attorney Mel Kardos.
2025 · Legal
№ kardos
Web Design UX Strategy SEO

Kardos Law — Website Redesign

Boutique firm site reimagined as a conversion machine — quiet system, sharp voice, knowledge-base architecture for long-tail SEO.

Aperio A11y Control Center — mission control dashboard for accessibility operations, showing risk level, critical issues, automated scan coverage, recommended developer actions, and issues by component.
2025 · Internal Tool
№ aperio a11y
Custom App Chrome DevTool Accessibility

Aperio A11y — Accessibility Operations Platform

A Chrome DevTool extension that pairs automated scanning with guided manual testing — plus a mission-control dashboard that turns the findings into a deliverable report.

NERTS '26 conference app — a row of mobile phone mockups showing the welcome screen, attendee networking, personalized session picks, schedule, and event details.
2026 · Events
№ nerts '26
Mobile App Branding Events

NERTS '26 — Conference App

Live event companion: schedule, attendee networking, push alerts, sponsor playbook. Used by 90% of attendees. Shipped on time, on budget.

Screenshot of the Kernl thinking canvas — left rail with phases (Discover, Define, Design, Build, Ship), a row of brainstorm cards across an editorial canvas, and a command bar at the bottom.
Kernl in use — the discover phase of a Patient–Provider Secure Messaging Portal project. usekernl.com ↗

An AI tool built
for the way we
actually think.

The Problem

Before starting any complex piece of writing — a proposal, a report, a strategy memo — there's a stage of rough thinking that most tools handle badly. Notes apps are too passive. Outliners are too rigid. AI chat tools jump to drafting before you've reasoned through the problem.

We were spending 3–4 hours a week in that messy middle space: turning scattered notes into structured arguments before any actual writing could begin. It was the most cognitively expensive part of our work, and no existing tool was built for it.

What We Built

Kernl is a thinking canvas that sits upstream of writing. You drop in rough ideas, fragments, questions, contradictions. The AI scaffolding helps you surface the underlying argument structure — what you actually believe, what you're unsure about, what's missing.

  • Freeform canvas with structured argument nodes
  • AI-assisted tension detection — surfaces contradictions in your thinking
  • One-click export to structured outline, ready to draft from
  • Built on OpenAI and Claude APIs; model-agnostic architecture

We built the first working version in 10 days. It went into daily use in our own practice immediately. We've since refined it based on real workflow feedback — not hypothetical user research.

The Outcome

We recovered roughly 4 hours per week on complex reasoning tasks. More importantly, the quality of structured thinking improved — fewer revision cycles, clearer proposals, faster client alignment. The tool paid for its own build time within the first month.

This is the kind of outcome we target for every AI consulting engagement: a specific, measurable improvement in how your operation runs — not a demo that sits in a slide deck.

What This Means for Your Business

If you've been told AI is too expensive or too complex for a small business, Kernl is evidence to the contrary. We built this ourselves, from scratch, with the same process we'd use for a client project. The free AI audit we offer is designed to find your version of this problem — the repeatable, expensive task that a purpose-built tool could handle in minutes instead of hours.

See Kernl live at usekernl.com

Aperio A11y Control Center dashboard — risk level, critical issues, automated scan coverage, recommended developer actions, and issues by component on a dark editorial interface.
Control Center — mission control for an active audit engagement.

A workflow tool that
turned a slow process
into a system.

The Problem

Accessibility audits are inherently structured work — every engagement follows the same WCAG criteria, the same testing sequence, the same reporting format. But without a purpose-built tool, every audit report was assembled manually: copying criterion text, re-entering remediation notes, reformatting for different clients.

The result was inconsistent output quality and a report time that varied wildly — anywhere from 6 to 14 hours depending on complexity and how distracted the session was.

What We Built

Aperio A11y is a Chrome DevTool extension paired with a web Control Center. The extension runs right inside the browser dev tools panel — automated scanning catches what machines can catch, and a guided manual-testing mode walks the auditor through the criteria that still require a human eye. Every finding the auditor confirms in the extension flows straight back into the Control Center, where it becomes part of the deliverable report.

  • Automated scanning inside the Chrome DevTools panel — instant pass/fail signal on every page
  • Guided manual-testing mode with a step-by-step checklist for the WCAG criteria that automation can't cover
  • Inline evidence capture — screenshots, code snippets, and notes attach to the finding, not a separate doc
  • Control Center dashboard: risk level, critical issues, scan coverage, and recommended developer actions at a glance
  • Automated VPAT-style report generation drawn from the live findings
  • Historical archive: compare audits over time for the same client site
Aperio Chrome DevTools panel mid-scan — a progress bar at the top, with rows for Automated rules (done), Pixel contrast (done), Keyboard / focus (done), Interactive walkthrough (running), A11y tree walk (done), and AI analysis (queued).
The extension scan — automated, keyboard, contrast, and AI passes running side by side.
Aperio Chrome DevTools panel — Review findings list with a Critical 'Keyboard trap detected' issue selected, showing instance details, WCAG criterion 2.1.2, and a 'Confirm and Send to Aperio' action button.
The review pass — auditor confirms each finding, then sends it back to the Control Center.
The Outcome

Report generation time dropped by roughly 50%. More importantly, every report now follows the same structure and quality bar — no more variation based on how much time was left at the end of an engagement. Client feedback on report clarity improved immediately.

The archive feature turned repeat clients into a genuinely different service: instead of "here's your audit," we could show a client their progress over time — which criteria were fixed, which were regressing, where new issues had emerged.

What This Means for Your Business

This case study shows what a micro app looks like for a service business: a tool scoped to one workflow, built to solve one expensive problem, delivered in a few weeks. The pattern works for booking systems, intake flows, report generation, internal dashboards — anything you're currently doing manually in a spreadsheet or by copy-pasting between tools.

If you can describe your process in five steps, we can probably build a tool for it.

✦ Want to see what this looks like for your business? ✦

Bring a
problem.

Now booking · Q3 2026 № 001 — The Studio Issue p. 01 — Masthead

Local.
Experienced. Picks
up the phone.

A full-service digital studio in Newtown working with Bucks County businesses on websites, custom apps, and AI that earns its keep.

We're not an agency with account managers and kickoff decks. We're a sole proprietor based in Newtown — one person with a trusted network of collaborators and a professional practice that goes back to 2008.

We answer the phone. We meet at the bakery. We do the work, and we stay available when something needs fixing the day before your busy season.

Accessibility has been the foundation of this practice since the beginning — it's not a checkbox service we added to look current. Years of manual testing, remediation work, and WCAG compliance has shaped a particular way of thinking about software: that it has to work for everyone, every time.

That same discipline carries into every website and app we build. Not over-engineered, not rushed — built to last and to work.

2008
In practice since
Sole
Proprietor — you work with Jason
Local
Newtown, PA · Bucks County
Free
30-min AI audit to start

One person.
In practice
since 2008.

Aperio started as Aperio Accessibility Consulting — a sole proprietor practice focused on WCAG compliance, audit work, and remediation. That work was valuable and precise. The problem it solved (making digital products accessible to people with disabilities) never stopped mattering.

But the market for pure accessibility consulting is narrow, and the market for everything connected to it — web design, the apps that need to be accessible, the AI workflows that need to be audited — is the actual world small businesses live in. Clients kept asking: "Can you also just rebuild the site?" "Could you automate this intake flow?" "What's the simplest way to add a chatbot?"

The answer was always yes. The practice already had the skills. It just needed a name that said so.

Aperio Web Design & AI Consulting — operating as Aperio Studio — is that name. Accessibility stays. It just has company now.

We live here.
We know your
customers.

Most digital vendors your business encounters are remote, faceless, and structured around volume. They send a quote, disappear into a project management app, and resurface three months later with a deliverable that's not quite what you described at the kickoff call.

We live and work here. We know the businesses on State Street, the ones that moved in last spring, the ones that have been here for decades. We know what a Newtown small business looks like — what the budget constraints are, what the customer base expects, what actually drives foot traffic versus what just looks good in a pitch.

Local presence changes the dynamic. We can meet for coffee. We can walk in and see your operation. We can show up on a Tuesday afternoon when something breaks and you need a human being, not a ticket number.

"A real partner, not a vendor. They told us when we were wrong, and they were right every time."
Daniel Park · Managing Partner, Kardos Law

Five rules.
No exceptions.

  • No retainers
    We don't sell monthly retainers as the default. If you want ongoing support, we offer a maintenance arrangement — but you'll never be locked into a contract that doesn't make sense for your stage. Every engagement has a clear start, scope, and end.
  • You own it
    Every line of code, every design file, every word of copy we produce for you is yours. We hand over the keys at delivery — full credentials, full documentation, full training. If you want to take it somewhere else, it's yours to take.
  • Scope first
    Before any project starts, you get a single page: what we'll build, what we won't, what it costs, when it ships. No scope creep. No surprises on the invoice. If something changes, we talk about it before we build it.
  • Small by design
    We take a small, careful number of projects each year. Not because we can't grow — because quality degrades when attention gets spread thin. Two active projects at a time is the ceiling. When we're at capacity, we tell you, and we give you a realistic timeline.
  • Accessibility always
    Every website and app we build meets WCAG 2.2 AA as a baseline — not as an add-on service, not as a checkbox at the end of the project. Accessibility is baked into our build process. You don't have to ask for it.
§ V — The Record
"The app shipped on time, on budget, and 90% of our attendees used it daily. That never happens."
Johanna Cordisco · Director, NERTS Conference
✦ Free 30-minute audit · No proposal, no pressure ✦

Ready to
work together?

Based in Newtown, PA · Serving Bucks County

What are you
trying to build —
or fix?

Tell us what you're working on. We reply personally within one business day — no auto-responder, no sales pitch, no proposal unless you ask for one.

Reply within 1 business day · No proposal, no pressure · Free 30-min audit
§ VI — The Desk · Start here

We read every message personally. No autoresponder, no CRM drip.

✦ Free · No pitch, no strings
30-Minute AI Workflow Audit

Not sure if AI can help your business? We'll spend 30 minutes mapping your operation and identify 3–5 specific opportunities where automation could save you time or money.

You leave with a written summary. We leave with a better understanding of whether we're a fit. No proposal follows unless you ask for one.

Book the free audit →
Phone
Location
Newtown, PA 18940
Bucks County · Greater Philadelphia
Hours
Mon – Fri · 9am – 6pm ET
Response time
Within 1 business day
What happens next

01 We read your message and reply within one business day — a real response, not an automated acknowledgment.

02 If there's a fit, we schedule a 30-minute discovery call — or the free AI audit, if that's what you're after.

03 Within a week of the call, you receive a single-page scope: what we'll build, what it costs, when it ships.

04 You sign off and we start. First demo within 10 days. No retainer until you ask for one.

Prefer to meet in person?

We're in
Newtown.

If you'd rather talk over coffee than type into a form, that works too. We're a ten-minute walk from the center of town. Just send a note with a time that works and we'll pick somewhere convenient.

40.2293°N · 74.9366°W
Newtown, Bucks County, PA 18940
Serving the greater Newtown area including
Doylestown · New Hope · Yardley · Langhorne
and surrounding Bucks County communities.